Home > On Blogging, The Writing Life > Is Rojo a Splog?

Is Rojo a Splog?

April 6th, 2007

It sure seems that way to the folks at Plagiarism Today — and me.

The splogging situation is clearly getting out of control when big, “brand name” Web sites start to display scrapped feed content on their home pages.

From Six Apart/Rojo: Now Spam Bloggers? on Plagiarism Today:

Rojo’s home page functions almost exactly like a rapidly-updating spam blog. It features the full content of the most popular feed items of the day, all next to Google Adsense ads (see screenshot above). The site is then further sub-divided into new categories, including “politics” “Web 2.0″, etc., it is also possible to view the original feed on Rojo without visiting the original site (see PTs feed on Rojo) and those feeds are also surrounded by ads.

If all this is true — and it appears to be — not only is Rojo infringing the copyrights of all the authors whose feeds they have scraped for content, but they’re violating the Google AdSense Terms of Service.

Evidently, Plagiarism Today isn’t the first site to write about the Rojo situation. It may, however, be one of the first to get some attention, as an update to the post quoted above indicates.

I’ll be following this closely to see how Rojo reacts.

On Blogging, The Writing Life

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