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	<title>Comments on: Thinking Outside the Book</title>
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	<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/</link>
	<description>Web site and blog for Maria Langer, freelance writer, commercial helicopter pilot, and serious amateur photographer</description>
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		<title>By: bowerbird</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-124803</link>
		<dc:creator>bowerbird</dc:creator>
		<pubDate>Tue, 17 Feb 2009 18:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-124803</guid>
		<description>maria-

you&#039;ve got some very good insights here.

and maybe a few that need small adjustments.  :+)

i&#039;m an e-book programmer, and i&#039;d like to
show you some of my tools you might use.

they&#039;re not publicly available quite yet, but
i&#039;d love to work with an author who has the
courage of their convictions to walk away
from a publisher who refuses to do it right.

-bowerbird</description>
		<content:encoded><![CDATA[<p>maria-</p>
<p>you&#8217;ve got some very good insights here.</p>
<p>and maybe a few that need small adjustments.  :+)</p>
<p>i&#8217;m an e-book programmer, and i&#8217;d like to<br />
show you some of my tools you might use.</p>
<p>they&#8217;re not publicly available quite yet, but<br />
i&#8217;d love to work with an author who has the<br />
courage of their convictions to walk away<br />
from a publisher who refuses to do it right.</p>
<p>-bowerbird</p>
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		<title>By: mlanger (Maria Langer)</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-123486</link>
		<dc:creator>mlanger (Maria Langer)</dc:creator>
		<pubDate>Fri, 07 Nov 2008 21:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-123486</guid>
		<description>&lt;a rel=&quot;nofollow&quot; href=&quot;http://twitter.com/jebro&quot;&gt;@jebro&lt;/a&gt; That&#039;s what I said (in part) here: http://tinyurl.com/4xv8er</description>
		<content:encoded><![CDATA[<p><a rel="nofollow" href="http://twitter.com/jebro">@jebro</a> That&#8217;s what I said (in part) here: <a href="http://tinyurl.com/4xv8er" rel="nofollow">http://tinyurl.com/4xv8er</a></p>
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		<title>By: Aaron</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-110591</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Sat, 28 Jun 2008 09:06:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-110591</guid>
		<description>Shouldn&#039;t the display be larger?</description>
		<content:encoded><![CDATA[<p>Shouldn&#8217;t the display be larger?</p>
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		<title>By: Dave</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-97348</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 13 Mar 2008 00:49:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-97348</guid>
		<description>I&#039;m a serious e-book reader and like many I hate DRM with a passion.  As  a reading format, PDF is next to useless.  In fact Mobileread (www.mobileread.com) recently had a thread on whether it should even be considered a legitimate e-book format.

I prefer to buy un-restricted formats (such as SF and Fantasy from Baen or Fictionwise) but when I can&#039;t I go for MS Reader format purely because I can then convert it into a format I can read on any device I choose in the program that I prefer (uBook or sometimes Mobipocket.)</description>
		<content:encoded><![CDATA[<p>I&#8217;m a serious e-book reader and like many I hate DRM with a passion.  As  a reading format, PDF is next to useless.  In fact Mobileread (www.mobileread.com) recently had a thread on whether it should even be considered a legitimate e-book format.</p>
<p>I prefer to buy un-restricted formats (such as SF and Fantasy from Baen or Fictionwise) but when I can&#8217;t I go for MS Reader format purely because I can then convert it into a format I can read on any device I choose in the program that I prefer (uBook or sometimes Mobipocket.)</p>
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		<title>By: Joseph Gray</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96738</link>
		<dc:creator>Joseph Gray</dc:creator>
		<pubDate>Sun, 09 Mar 2008 01:32:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96738</guid>
		<description>While the use of particular typefaces and sizes is desired for esthetic reasons, in reality, most content can be read quite well with any number of fonts and sizes. One of the major benefits of an e-reading device is the ability to change font and size. Some people find certain fonts easier to read and the ability to change font size makes it possible to read without reading glasses for many of us.

When a particular font is necessary (equations for example, or source code in a mono-spaced font), then they should be embedded into the ebook. Some ebook formats allow this, some don&#039;t. Happily, font embedding is required in the new epub format, along with SVG support. This makes epub the best re-flowable format for technical books. PDF does a better job with this, but isn&#039;t reflowable and sucks on small screens.</description>
		<content:encoded><![CDATA[<p>While the use of particular typefaces and sizes is desired for esthetic reasons, in reality, most content can be read quite well with any number of fonts and sizes. One of the major benefits of an e-reading device is the ability to change font and size. Some people find certain fonts easier to read and the ability to change font size makes it possible to read without reading glasses for many of us.</p>
<p>When a particular font is necessary (equations for example, or source code in a mono-spaced font), then they should be embedded into the ebook. Some ebook formats allow this, some don&#8217;t. Happily, font embedding is required in the new epub format, along with SVG support. This makes epub the best re-flowable format for technical books. PDF does a better job with this, but isn&#8217;t reflowable and sucks on small screens.</p>
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		<title>By: Joseph Gray</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96735</link>
		<dc:creator>Joseph Gray</dc:creator>
		<pubDate>Sun, 09 Mar 2008 01:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96735</guid>
		<description>A comment about pirates breaking DRM. It isn&#039;t just the pirates. Many users purchase specific DRM-infested formats (LIT in particular) because the DRM is easily removed from that format. This doesn&#039;t mean that the user is intending to do anything illegal with the ebook. It means that they don&#039;t want to be hampered by the restrictions caused by the DRM. In the case of PDF w/DRM, that is the worst, because you usually can&#039;t even copy a passage of text or print a page from the ebook you purchased.

In many cases, the fact that certain ebook formats can be de-DRM&#039;ed has been the reason that a purchase has been made. If no such format was available, many times a sale was lost to the &quot;darknet&quot;.

It seems clear to me that DRM is not only a hassle for the user, but it is actually sales deterrent and a hinderance to more widespread adoption of ebooks. The other problem is the multitude of formats. Hopefully epub will catch on and help minimize that problem.</description>
		<content:encoded><![CDATA[<p>A comment about pirates breaking DRM. It isn&#8217;t just the pirates. Many users purchase specific DRM-infested formats (LIT in particular) because the DRM is easily removed from that format. This doesn&#8217;t mean that the user is intending to do anything illegal with the ebook. It means that they don&#8217;t want to be hampered by the restrictions caused by the DRM. In the case of PDF w/DRM, that is the worst, because you usually can&#8217;t even copy a passage of text or print a page from the ebook you purchased.</p>
<p>In many cases, the fact that certain ebook formats can be de-DRM&#8217;ed has been the reason that a purchase has been made. If no such format was available, many times a sale was lost to the &#8220;darknet&#8221;.</p>
<p>It seems clear to me that DRM is not only a hassle for the user, but it is actually sales deterrent and a hinderance to more widespread adoption of ebooks. The other problem is the multitude of formats. Hopefully epub will catch on and help minimize that problem.</p>
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		<title>By: Joseph Gray</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96733</link>
		<dc:creator>Joseph Gray</dc:creator>
		<pubDate>Sun, 09 Mar 2008 01:15:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96733</guid>
		<description>I am glad to see that you and other authors are seeing the light when it comes to ebooks. The only thing I would say about your ebook suggestions is to forget &quot;pages&quot; altogether. The content needs to re-flow to fit any screen size. I know this can be a problem with some content, especially technical books with graphics, code segments and such. For such content, it is probably ok to assume at least a 640 pixel-wide screen (and probably wider). Most people aren&#039;t going to read this type of ebook on a PDA. Some of the publishing tools for small-screen devices (like Mobipocket Creator) can use a thumbnail image that links to the fullsize image.

I agree that there are still many difficulties to overcome with the myriad of ebook formats and the equal number of reading devices, from PDA to desktop PC. As for ebook formats, there is a new standard format called epub (www.idpf.org) that is starting to catch on with both publishers and readers. Some of the dedicated reading devices (Sony and Cybook) will soon have firmware updates to support this new format.</description>
		<content:encoded><![CDATA[<p>I am glad to see that you and other authors are seeing the light when it comes to ebooks. The only thing I would say about your ebook suggestions is to forget &#8220;pages&#8221; altogether. The content needs to re-flow to fit any screen size. I know this can be a problem with some content, especially technical books with graphics, code segments and such. For such content, it is probably ok to assume at least a 640 pixel-wide screen (and probably wider). Most people aren&#8217;t going to read this type of ebook on a PDA. Some of the publishing tools for small-screen devices (like Mobipocket Creator) can use a thumbnail image that links to the fullsize image.</p>
<p>I agree that there are still many difficulties to overcome with the myriad of ebook formats and the equal number of reading devices, from PDA to desktop PC. As for ebook formats, there is a new standard format called epub (www.idpf.org) that is starting to catch on with both publishers and readers. Some of the dedicated reading devices (Sony and Cybook) will soon have firmware updates to support this new format.</p>
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		<title>By: Marshall Vandegrift</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96688</link>
		<dc:creator>Marshall Vandegrift</dc:creator>
		<pubDate>Sat, 08 Mar 2008 16:51:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96688</guid>
		<description>As an avid reader, I think youâ€™re spot-on.  The DRM for most of the major e-book formats has been broken, in one case for literally &lt;em&gt;years&lt;/em&gt;.  Which is interesting for at least two reasons: (1) it shows yet again that DRM rarely presents a barrier to dedicated pirates for very long; (2) the DRM-breakage has not caused a massive flood of high-quality e-books to hit the â€œpirate Websitesâ€ â€“ the pirates just arenâ€™t getting their content that way.  (As your experience shows â€“ Adobeâ€™s DRM hasnâ€™t been broken yet, but the pirates are handing out your books anyway.)

One minor point: I think â€œebooks should be designed to be read onscreenâ€ means less landscape layouts than reflowable content (like HTML).  One loses some typographic qualities with the current reflowable content technologies, but it means the content easily adapts to a display of any size with type of any size.</description>
		<content:encoded><![CDATA[<p>As an avid reader, I think youâ€™re spot-on.  The DRM for most of the major e-book formats has been broken, in one case for literally <em>years</em>.  Which is interesting for at least two reasons: (1) it shows yet again that DRM rarely presents a barrier to dedicated pirates for very long; (2) the DRM-breakage has not caused a massive flood of high-quality e-books to hit the â€œpirate Websitesâ€ â€“ the pirates just arenâ€™t getting their content that way.  (As your experience shows â€“ Adobeâ€™s DRM hasnâ€™t been broken yet, but the pirates are handing out your books anyway.)</p>
<p>One minor point: I think â€œebooks should be designed to be read onscreenâ€ means less landscape layouts than reflowable content (like HTML).  One loses some typographic qualities with the current reflowable content technologies, but it means the content easily adapts to a display of any size with type of any size.</p>
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		<title>By: moz</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96648</link>
		<dc:creator>moz</dc:creator>
		<pubDate>Sat, 08 Mar 2008 09:15:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96648</guid>
		<description>One other thing: with the iLiad especially, but with any liseuse, using them to store rapidly changing information is brilliant. I use mine for referring to CAD drawings and would love a touch-screen so I could annotate them but my Sony does not have one. It&#039;s so useful to be able to download images onto it and always have the latest version on there.</description>
		<content:encoded><![CDATA[<p>One other thing: with the iLiad especially, but with any liseuse, using them to store rapidly changing information is brilliant. I use mine for referring to CAD drawings and would love a touch-screen so I could annotate them but my Sony does not have one. It&#8217;s so useful to be able to download images onto it and always have the latest version on there.</p>
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		<title>By: moz</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96646</link>
		<dc:creator>moz</dc:creator>
		<pubDate>Sat, 08 Mar 2008 09:12:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-96646</guid>
		<description>Me, I just read stuff. For computer stuff I&#039;m way too geeky for your books, I use google instead. But for reading the newspaper, fiction and non-fiction that I want when I&#039;m away from my computer, I would much rather have an ebook than paper. Too much paper required.

With regard to your comment on screens  - remember that many screens rotate, so more and more users will be at least able to read in portrait orientation. I don&#039;t think it&#039;s unreasonable to format ebooks that way, or even websites. I&#039;m writing this on a 1200x1600 monitor, for instance.

I would really like to be able to buy many of the books I will read on my liseuse, but too many publishers are stuck in &quot;just say no&quot; mode. Even with the pirate versions, I often reformat them to suit my reading habits, so the few that are available are often unreadable anyway (I read fast, and I do not like it when much of my reading time is spent waiting for the one second page refresh. It&#039;s bad enough with pbooks where every second page turn takes a second, but when the ebook has half the word count on each page and one second every time... it&#039;s annoying).

Oh, and pricing: often publishers are setting pricing based on the hardback or trade paperback. Presumably on the basis than anyone who will pay $300 for the liseuse will pay a substantial premium for the ebook. Sorry, but I&#039;m comparing their ebook price to the sale paperbacks, because I can&#039;t pass it on to anyone else and thus it has significantly less value to me (I share books with friends and the local library, so typically each new book is read by at least three people). The latest peter hamilton, for instance, I paid $AUS35 for in trade paperback, but will resell it for $20 or so in a weeks time when i have read it. I&#039;m sure the publisher would be reluctant to see me do that with the ebook, even though it&#039;s perfectly legal to do so with the pbook I bought. So to me $12 is a fair price for the ebook.</description>
		<content:encoded><![CDATA[<p>Me, I just read stuff. For computer stuff I&#8217;m way too geeky for your books, I use google instead. But for reading the newspaper, fiction and non-fiction that I want when I&#8217;m away from my computer, I would much rather have an ebook than paper. Too much paper required.</p>
<p>With regard to your comment on screens  &#8211; remember that many screens rotate, so more and more users will be at least able to read in portrait orientation. I don&#8217;t think it&#8217;s unreasonable to format ebooks that way, or even websites. I&#8217;m writing this on a 1200&#215;1600 monitor, for instance.</p>
<p>I would really like to be able to buy many of the books I will read on my liseuse, but too many publishers are stuck in &#8220;just say no&#8221; mode. Even with the pirate versions, I often reformat them to suit my reading habits, so the few that are available are often unreadable anyway (I read fast, and I do not like it when much of my reading time is spent waiting for the one second page refresh. It&#8217;s bad enough with pbooks where every second page turn takes a second, but when the ebook has half the word count on each page and one second every time&#8230; it&#8217;s annoying).</p>
<p>Oh, and pricing: often publishers are setting pricing based on the hardback or trade paperback. Presumably on the basis than anyone who will pay $300 for the liseuse will pay a substantial premium for the ebook. Sorry, but I&#8217;m comparing their ebook price to the sale paperbacks, because I can&#8217;t pass it on to anyone else and thus it has significantly less value to me (I share books with friends and the local library, so typically each new book is read by at least three people). The latest peter hamilton, for instance, I paid $AUS35 for in trade paperback, but will resell it for $20 or so in a weeks time when i have read it. I&#8217;m sure the publisher would be reluctant to see me do that with the ebook, even though it&#8217;s perfectly legal to do so with the pbook I bought. So to me $12 is a fair price for the ebook.</p>
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		<title>By: Maria Valente</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94344</link>
		<dc:creator>Maria Valente</dc:creator>
		<pubDate>Wed, 27 Feb 2008 23:24:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94344</guid>
		<description>I agree with many of the things you wrote, Maria. (As you know.) And looking at my own ebook collection I have:

1) Some .pdb files of fiction that I read on my palm. Each one of them cost me about a 1/2 of the paperback one. They are easy to transport and can be read anywhere. My palm allows me to have around 300 in it. (Great for traveling.) If the iPod Touch or the iPhone allowed this I would be an instant buyer.

2) Many, many scientific articles / chapters of books / thesis in pdf format. Extremely handy. I simply carry more than half of my research library like that: around 5000 pdf files.

3) Some technical books, like most of the Take Control series on Leopard and Tiger. I love their format (links, easiness of reading, etc.; alas not in landscape format) and I often end up printing part of them. (I prefer to read the printed one, but I like the availability of the pdf format on my hard disk.) They cost a fair price, 10 to 15$ for 100 to 150 pages, and they are regularly updated (minor updates are free, major updates have a small fee). I also liked to read the Macworld, but the Zinio DRM format killed it for me. :(

Another collection that I&#039;m inclined to buy is the one being currently set by Sharon Zardetto at http://33thingsbooks.com/. They look very cool.

If I could pick, I&#039;d like you (and, eventually, your fellow co-author) to write something like this for Wordpress. Another book I&#039;d like to see in this format would be something along the line of &quot;Killer Tips for Leopard&quot; from Scott Kelby -- great to read in small doses, from time to time.

&lt;em&gt;Maria Valente&#039;s last blog post..&lt;a href=&#039;http://mac2.wordpress.com/2008/02/27/links-for-2008-02-27/&#039; rel=&quot;nofollow&quot;&gt;links for 2008-02-27&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I agree with many of the things you wrote, Maria. (As you know.) And looking at my own ebook collection I have:</p>
<p>1) Some .pdb files of fiction that I read on my palm. Each one of them cost me about a 1/2 of the paperback one. They are easy to transport and can be read anywhere. My palm allows me to have around 300 in it. (Great for traveling.) If the iPod Touch or the iPhone allowed this I would be an instant buyer.</p>
<p>2) Many, many scientific articles / chapters of books / thesis in pdf format. Extremely handy. I simply carry more than half of my research library like that: around 5000 pdf files.</p>
<p>3) Some technical books, like most of the Take Control series on Leopard and Tiger. I love their format (links, easiness of reading, etc.; alas not in landscape format) and I often end up printing part of them. (I prefer to read the printed one, but I like the availability of the pdf format on my hard disk.) They cost a fair price, 10 to 15$ for 100 to 150 pages, and they are regularly updated (minor updates are free, major updates have a small fee). I also liked to read the Macworld, but the Zinio DRM format killed it for me. <img src='http://www.marialanger.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<p>Another collection that I&#8217;m inclined to buy is the one being currently set by Sharon Zardetto at <a href="http://33thingsbooks.com/" rel="nofollow">http://33thingsbooks.com/</a>. They look very cool.</p>
<p>If I could pick, I&#8217;d like you (and, eventually, your fellow co-author) to write something like this for Wordpress. Another book I&#8217;d like to see in this format would be something along the line of &#8220;Killer Tips for Leopard&#8221; from Scott Kelby &#8212; great to read in small doses, from time to time.</p>
<p><em>Maria Valente&#8217;s last blog post..<a href='http://mac2.wordpress.com/2008/02/27/links-for-2008-02-27/' rel="nofollow">links for 2008-02-27</a></em></p>
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		<title>By: Maria Langer</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94316</link>
		<dc:creator>Maria Langer</dc:creator>
		<pubDate>Wed, 27 Feb 2008 22:44:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94316</guid>
		<description>What&#039;s interesting is that it&#039;s not just any old publishing company acting like a Luddite -- it&#039;s a company whose business revolves around producing  &lt;i&gt;books about computers&lt;/i&gt;. Sheesh!</description>
		<content:encoded><![CDATA[<p>What&#8217;s interesting is that it&#8217;s not just any old publishing company acting like a Luddite &#8212; it&#8217;s a company whose business revolves around producing  <i>books about computers</i>. Sheesh!</p>
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		<title>By: TJF</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94310</link>
		<dc:creator>TJF</dc:creator>
		<pubDate>Wed, 27 Feb 2008 22:30:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94310</guid>
		<description>My experience with electronic publishing has been with periodicals, and industry catalogs, but I think the logic still applies. Most of them are just plain awful to read, and for all of the reasons you cited. Some of the viewers are so miniscule in size, and are not expandable. This makes for a dizzying amount of scrolling. On some the image quality is so poor that when you magnify it, it is just a larger fuzzy blob.  In today&#039;s fast paced environment it is hard to imagine the publishing companies would be such Luddites.</description>
		<content:encoded><![CDATA[<p>My experience with electronic publishing has been with periodicals, and industry catalogs, but I think the logic still applies. Most of them are just plain awful to read, and for all of the reasons you cited. Some of the viewers are so miniscule in size, and are not expandable. This makes for a dizzying amount of scrolling. On some the image quality is so poor that when you magnify it, it is just a larger fuzzy blob.  In today&#8217;s fast paced environment it is hard to imagine the publishing companies would be such Luddites.</p>
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		<title>By: Miraz Jordan</title>
		<link>http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94286</link>
		<dc:creator>Miraz Jordan</dc:creator>
		<pubDate>Wed, 27 Feb 2008 20:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marialanger.com/2008/02/27/thinking-outside-the-book/#comment-94286</guid>
		<description>Maria, my comments became rather long so I wrote my own blog post:

&lt;a href=&quot;http://mactips.info/blog/2008/02/beyond-the-printed-book&quot; rel=&quot;nofollow&quot;&gt;Beyond the printed book&lt;/a&gt;.

&lt;em&gt;Miraz Jordan&#039;s last blog post..&lt;a href=&#039;http://mactips.info/blog/?p=2363&#039; rel=&quot;nofollow&quot;&gt;TiKouka in bloom&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Maria, my comments became rather long so I wrote my own blog post:</p>
<p><a href="http://mactips.info/blog/2008/02/beyond-the-printed-book" rel="nofollow">Beyond the printed book</a>.</p>
<p><em>Miraz Jordan&#8217;s last blog post..<a href='http://mactips.info/blog/?p=2363' rel="nofollow">TiKouka in bloom</a></em></p>
]]></content:encoded>
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