• Image Watermark Hijacking – Interesting example of how watermarking images may not be enough to protect them from theft — and what you can do about it. On PlagiarismToday.com
• Palin’s Canadian health care claim stuns critics – Can you say hypocrite? Thanks to Canadian @AprilMains for sharing this morning's laugh at Sarah Palin's expense.
• Photography Classes – Here's a list of photography classes at the Phoenix Desert Botanical Gardens. We went to a lecture last night and it was great.
• Reflections on Avatar Ray Kurzweil – Interesting review of Avatar by Ray Kurzweil. I agree with much of what he has to say, but I think he over-analyzed it. the movie simply wasn't as deep as he gives it credit for being. Thanks to @estherschindler for sharing the link.
• The Ad-Blocker’s Dilemma – Some interesting thoughts on blocking ads on Web sites. On PlagiarismToday.com.
• Copyright Issues: Photographer POV – A promotional video from Getty Images that includes an interview with two photographers. They explain their point of view on illegal use of their images, as well as the cost of being commercial photographers. On YouTube. Thanks to @plagiarismtoday for sharing the link.
• Top home-school texts dismiss Darwin, evolution – I find this news article on the AP Web site extremely disturbing. Does this mean that a subset of the U.S. population will be taught that evolution is wrong? On APNews.com.

I need to start this blog post by thanking RickHap for his comment on my blog post, “Marketing Madness.” My post whined a bit about the chore of putting together a 12-page package of information about Flying M Air’s helicopter tours and day trips for Phoenix area concierges. Rick told me about MagCloud, an HP service that can turn a PDF into a slick, bound, full-color magazine.

The deal seemed too good to be true: only 20¢ per page for full color printouts with no minimum purchase. Just create the PDF, upload it to the site, and get a free proof. If it looks good, click the Publish button. Or, if you’re confident about your PDF production skills, simply publish it without waiting for the proof.

So I tried it. I threw together a quick PDF of the files I’d been printing at my local print shop for 80¢ per page and painstakingly slipping into special binders. I went away on a trip — have you noticed how much I’m traveling lately? — and when I got home, the proof was there.

And it was pretty damn good.

The print quality was better than I’d been getting from the local print shop’s fancy printer. It was smartly bound with staples, so it wouldn’t fall apart. And on the back page was an address area to make it easy to mail the materials out.

Not only was I hooked, but I began to see the possibilities in using this service to meet my own publishing needs.

First up (after the concierge package was properly done) was a newsletter for Flying M Air that I’m calling Exploring Arizona by Helicopter. I had to come up with a new design that utilized my company colors. The resulting PDF looks pretty good for a first effort, if I do say so myself. I can’t wait to see the printed version.

Although this first issue is a bit heavy on the marketing content, some comments from Miraz will help me focus on content with more universal appeal in the next issue. This issue does feature a few of my better photos, though, many of which can be found in my photo gallery. (Hey, a girl has to pay for this photo equipment, doesn’t she?)

I’ve ordered 20 copies to send out to former clients and hopefully entice some of them to submit photos and first-person accounts of their experiences flying with me. I’ll also be dropping off copies with some of the concierges I’ve been visiting to get them interested in what’s new.

If you have a newsletter or magazine you’d like to get printed on demand, I highly recommend MagCloud. And again, I’d like to thank Rick for sharing this info with me. I think it’ll really help me get the word out about all kinds of things in the future.

Arizona Highways has long been one of my favorite magazines. There’s no other magazine that consistently shows off the beauty of our state with high quality photographs and articles that paint pictures with words. I’m sure that more than a few people have been lured to Arizona by something they saw in the pages of Arizona Highways. And I’m sure plenty of us have remained to make Arizona our home.

Last fall, I had to follow the route of Flying M Air’s Southwest Circle Helicopter Adventure. I’d hired a video production company to make a promotional video about my company and wanted footage from every location we visited, from Phoenix to Monument Valley. There would be a videographer on board for the entire six-day trip and another following in a truck with equipment they expected to need at each location. Since I had a spare seat on the helicopter, I decided to offer it to two different high quality travel publications. The idea was to put a photographer or writer on board and maybe build a relationship with that publication to trade flight time with advertising.

At least that was the idea.

The Arizona Highways editor responded quickly. He assigned one of the magazine’s writers, Keridwen Cornelius, to accompany us and write up a story about the excursion. If everything worked out well and they could use what she wrote, they’d send a photographer out to get pictures later.

I was thrilled, but didn’t really expect much. I certainly didn’t expect the 10 pages about my Southwest Circle Helicopter Adventure that appeared in the May 2009 issue.

I got my advance copies about two weeks ago. I ate up Keridwen’s words and aerial photographer Adriel Heisey’s photographs. The article is amazing. Keridwen gave readers a look into her mind as she experienced each part of the excursion, from our departure from the Terminal 3 Helipad at Sky Harbor Airport to our winding canyon flight down the Verde River — and everything in between. For the first time ever, I’m able to understand how people who don’t usually fly around Arizona in helicopters see and feel about the magnificent terrain.

(By the way, this is one of the reasons I like to fly people who don’t usually fly. I get to experience a bit of the wonder of it all through their eyes.)

The magazine reached subscribers on Friday, April 10. That’s when my phone started ringing. I’ve been answering questions and sending out printed literature ever since. The Flying M Air Web site has also been busy, with about four times the hits it usually gets. The magazine just hit the newsstands and the Arizona Highways Web site. I formally announced it on Flying M Air’s Web site and began offering a 10% discount for all excursions booked before June 30.

And yesterday I booked an excursion for a couple from Pine, AZ for the last week in this month.

To say that this is a breakthrough for me is an understatement. One of the toughest things about building a small business is getting the word out about your services — especially when your services have a limited market and are relatively costly. My company is the only one in the country offering multi-day excursions by helicopter. But I can spend thousands of dollars on advertising and not be able to reach the right people. After all, ads are ads — we see so many ads, we know how to filter them out. But editorial content is different. And there’s nothing better than seeing a positive report about a product or service written by an objective third party.

I feel extremely fortunate to have my business covered in such a way.

I hope everyone reading this goes out and tracks down a copy of the May 2009 Arizona Highways. I really think you’ll enjoy every single page.

Okay, so maybe I’m being harsh and unfair. I just watched two back-to-back episodes of House on DVD and the Hugh Laurie character’s cynicism really rubs off on me.

But look three of the five most recent “discussion topics” in a helicopter-related group I belonged to on LinkedIn:

ABC Helicopters in ABC Florida
We are a flight training school that operate R22, R44,Schweizer 300’s and a Jet Ranger. If you are looking to become a Commerical pilot contact us at ww.abc.com

and

I am new to this group and looking to expand my network. I offer Helicopter flight instruction, demo flights, rides and rentals.

XYZ Choppers provides flight instruction, demo flights, helicopter rides, and helicopter rentals in Robinson R22 and R44 helicopters.

XYZ Choppers LLC is a Helicopter Flight school that is dedicated to the education and understanding of Helicopter flight concepts. As a student of XYZ Choppers, you will be learning how to fly in the fist 5 minutes of in-flight instruction. From the first lesson, you are on your way to becoming a helicopter pilot. We stress education in our ground school and consistently challenge your skill as a developing helicopter pilot.

and

Residential Airport Communities / Airpark Location Ideas?

I’m currently 70% sold out of AAA Estates Airpark on Lake AAA in east TX. See http://www.AAAestates.com/
I’m very interested in locating a new airpark location/area (City/State 300-500 acres) and would love to hear some ideas. I would be interested in an area/place that has the four seasons or very close to that.

Are these people freaking kidding me? How could any of these “discussion topics” be considered discussion topics? They are blatant advertisements, plain and simple.

My understanding of “discussions” is that people share ideas and opinions about specific topics they’re all supposed be interested in. I don’t think advertisements or solicitations for “ideas” that are obviously posted to get attention for business endeavors fall into that description.

I’m already a commercial helicopter pilot. That’s why I joined the group. I have no need for entry level training or helicopter “rides.” I’m not interested in giving people advice about real estate.

I’d like to see the group turn into something of real value to commercial helicopter pilots. The ads I’ve been seeing don’t meet that criteria.

Is this the way LinkedIn is going? Are the group discussion areas becoming a Craig’s List for a specific topic?

If so, I want nothing to do with it. I have to look at enough advertising every day. I shouldn’t have to look at it when trying to network with and learn from people with similar interests. I just dropped out of both groups I joined last month. Frankly, I have a lot better ways to waste my time.

Over the past week or so, I’ve been doing some research into coffee carts. You know what I mean — those movable carts you might see in office building lobbies or airports or malls that sell espresso and other hot and cold beverages. I’m working on a business proposition where I might just need one, so I’m been trying to see what my options are.

Trying is the correct word in the previous sentence. I’ve been trying hard to use the Internet — including Google, of course — to find businesses that manufacture or sell the kind of cart I want. What I’m finding, however, is that very few companies that make or sell this equipment have a clue about how they can use the Internet to make information about their products available to the world 24/7.

Why This Really Irks Me

You have to understand my frustration with this. After all, back in 2000, I wrote a slim book for Peachpit Press titled, Putting Your Small Business on the Web. I wrote it primarily to help small business owners understand how the Web could help them so they wouldn’t be victimized by unscrupulous Web developers. Back in those days, the Web was relatively new and people simply didn’t understand how to take advantage of it. My book explained what the Web could and couldn’t do for them and provided advice for making the most of what the Web offered.

Please understand that I’m not trying to sell anyone on this book. It’s old and terribly out of date. One of these days I’ll revise it and release it as a ebook or possibly a print on demand project. If you really want it, you can find used copies of it on Amazon.com. (That’s where I found this picture of the cover; I’d discarded my old scans of it.) My point is, I wrote a book about this eight years ago and I’m still finding people making the same mistakes I told them to avoid.

But They Just Don’t Get It

One of the things I advised was putting all of your product information on the Web. Photos, descriptions, dimensions, and yes, even pricing. This is the information people want when they’re shopping for solutions. Having complete information helps people decide whether to take the next step — which might include buying the product.

Yet in my search for coffee carts — and yes, I did use all kinds of appropriate search phrases in Google — I did not find many companies that provided the information I needed. Instead, the search results included companies that made one or more of the following mistakes.

• They didn’t sell the product I was searching for. Yes, my search phrase was one of the phrases that appeared in the site’s meta tags or in page content, but that’s not what they sold. They sold vending carts that might or might not be used for coffee. Not what someone serious about building a coffee business wants. In this case, they’d used their meta tags to enhance search engine results in their favor, thus wasting the time of people who pulled up their pages. Just another example of SEO gone bad.
• They didn’t include images of their products. In this category, I’ll include companies that included blurry — yes blurry, as shown in this actual image from a site — images of their products and companies with a lot of broken image links. And how about a company with an embedded movie that simply wouldn’t play? I’d say 50% of the sites I brought up had insufficient illustrations of their products. Because I’m very interested in how my coffee business might look, these sites wasted my time.
• They required you to fill out a form fully describing your business before they’d give you any information at all. WTF? Needless to say, I didn’t waste much time there because I certainly wasn’t going to provide that kind of information just to see what solutions they might have.
• They provided vague information about some products but required you to contact them by e-mail or phone to learn more. So much for 24/7 information. I’m the kind of person who often does research at 5:00 AM on a Sunday morning. Will someone be answering the phone when I call? I don’t think so.
• They listed so many products that it was hard to distinguish between them. One site, for example, offered eight different 7-foot coffee carts. I couldn’t tell the difference between them. There wasn’t enough information about any of them. And since the same company listed over 100 vending products, I started wondering whether they had any coffee expertise at all. Surely a coffee cart has different features than a hot dog cart.
• They forced you to go to a different site — or multiple sites — to get complete information about a product. One site, for example, showed a blurry image of a coffee cart and listed specifications, then listed three individual Web sites where you could get pricing. Why three? Why go elsewhere at all? Of course, when you got to one of those sites, you’d have to search it for the product you were interested in. I don’t know about you, but I don’t have the time or patience to waste chasing information.
• They have bad links on the site. For example, “Click here to get manufacturers specifications.” When you click “here,” it takes you to the home page of another site that lists hundreds of products — not the specifications you expected to find. Yes, it’s yet another way to waste my time.

I did find one company that had PDFs online that could be downloaded for specific products. The two-page PDFs had good photos and were relatively clear about the product’s specifications. They did not, however, include pricing. To get pricing, I had to e-mail the company. They responded quickly with yet another PDF. My question: Why wasn’t the pricing PDF also on the Web site?

Good Information Results in Sales

The result of all this is that after spending about two hours searching for a product that might meet my needs, I found only one company that makes a product I’d consider buying. I don’t know about those other companies — there wasn’t enough information on their sites to convince me that they knew the business and made a quality product I could rely on and afford. The company with the good information is the one I’m seriously considering doing business with.

What companies don’t understand is that their Web presence is almost like a storefront. If its shabbily maintained and doesn’t deliver the information people expect, that reflects on them. (I wrote about that in some length in the book, too.) By failing to make the most of their Web presence, they’re just adding more useless information to the Web — branded with their name.

The other day I discovered Facebook ads.

Let me take a few steps back before I move forward.

I have a Facebook account. I even have 50+ friends on that account. But I don’t use Facebook. Frankly, I feel that I have far better ways to spend my time than “writing on walls” of my friends, playing online games, and browsing a social networking site for social interaction.

The only reason I ever go to Facebook is to respond to friend requests. If I personally know the requesters or interact with them on Twitter, I accept the request. Otherwise, I ignore it. I also ignore invitations to most groups. After all, if I’m not there, why join a group?

Every once in a while, I come really close to killing my Facebook account. Then I figure, what the heck? It doesn’t cost anything and I have most of the notifications turned off so it doesn’t even bother me much.

But the other day, when I was on Facebook responding to a request from someone I don’t know who happened to go to the same high school as me (I can’t make this stuff up), I noticed the ad column on the right side of the page. At the very top was an “Advertise” link. Since I’m always looking for new, affordable ways to advertise my helicopter tour and charter business, I clicked the link.

I won’t bore you with the details. Simply said, the advertising feature makes it very easy to create targeted text/image ads that link to a site or page. You can pay per impression or per click. You can set per click and per day maximum budgets, so you don’t have to worry about going broke. And, since the only place these ads appear is on Facebook, you don’t have to worry about some Webmaster clicking up a link to squeeze a few more pennies (or dollars) out of you.

I set up two ads. One (left) is for my multi-day excursions. It’s displayed to male college graduates throughout the US, aged 25-50 who like helicopters, adventure, etc. My logic is that this is the kind of trip that would appeal to men and since it’s not exactly cheap, the college graduate and age requirements may limit the impressions to folks who have more money to spend. (Although who has any money to spend these days?) The other (right) is for Christmas gift giving. I targeted that geographically to the Phoenix area, with no other limitations. Clicking either link takes you to Flying M Air’s Web site where the clicker can find more information and pricing.

Facebook has some good management tools to help you see how many times each ad has appeared and has been clicked. For example, on the first two days my ads were online — and that’s not even 2 full days — they appeared a total of 60,000 times and were clicked 16 times. While you might not think that’s very good, I’m thrilled. I don’t want people to click if they’re not interested, since I have to pay for each click. The campaign is under its daily budget (so far) and I can remove or suspend either (or both) ads any time I like.

So I’ve set up two ads to run for a full month. Let’s see where it takes me.

Comments? Want to share your experiences with Facebook advertising or some other pay-per-click system? Use the comments link or form for this post. Please limit your responses to experiences as an advertiser, though. I’m not interested in reading about the success or failure of someone’s get-rich-quick on Web advertising scheme.

I’m shocked and saddened by the spread of evil bullshit by conservative Republicans and the McCain campaign — and the way some of the American public seems to be swallowing it.

It’s all over the Web. I can’t spend an hour reading respectable publications without finding more and more examples.

In a Time Magazine story, “In Battleground Virginia, a Tale of Two Ground Games,” writer Karen Tumulty describes a meeting at a Virginia McCain campaign office:

With so much at stake, and time running short, Frederick did not feel he had the luxury of subtlety. He climbed atop a folding chair to give 30 campaign volunteers who were about to go canvassing door to door their talking points — for instance, the connection between Barack Obama and Osama bin Laden: “Both have friends that bombed the Pentagon,” he said. “That is scary.” It is also not exactly true — though that distorted reference to Obama’s controversial association with William Ayers, a former 60s radical, was enough to get the volunteers stoked. “And he won’t salute the flag,” one woman added, repeating another myth about Obama. She was quickly topped by a man who called out, “We don’t even know where Senator Obama was really born.” Actually, we do; it’s Hawaii.

It’s the sheer stupidity of these McCain campaign volunteers that I find most offensive. Rather than learn the truth — for example, where Obama was born — they’d rather spread gossip, rumors, and lies. They don’t care how their candidate wins — as long as he wins.

And frankly, McCain’s not much better than his volunteers.

FactCheck.org, an independent, non-partisan organization with the lofty goal of checking the facts in public statements to expose the falsehoods, has been having a tough time keeping up with the bullshit hitting the airwaves and the Web this election season. While it has exposed some falsehoods and misleading statements made by the Obama campaign, the vast majority of false claims appears to be coming from the McCain side.

In ““He Lied” About Bill Ayers?,” FactCheck.org staff write:

In a TV ad, McCain says Obama “lied” about his association with William Ayers, a former bomb-setting, anti-war radical from the 1960s and ’70s….We find McCain’s accusation that Obama “lied” to be groundless. It is true that recently released records show half a dozen or so more meetings between the two men than were previously known, but Obama never denied working with Ayers.

In “Dishonorable,” FactCheck.org writes:

The McCain-Palin campaign released the ad, titled “Dangerous,” and said it would be televised nationally. It recycles a misleading, 14-month-old charge that Sen. Barack Obama disrespected U.S. troops fighting in Afghanistan by accusing them of “just air-raiding villages and killing civilians.” It also misrepresents votes in favor of withdrawing troops from Iraq as being votes “increasing the risk on their lives.”

New York Times Op-Ed columnist Gail Collins wrote a brilliantly sarcastic piece titled “Dear Old Golden Dog Days,” where she laments the passing of the early days of the campaign. Of McCain’s current campaign ads and the current Republican strategy, she states:

Now they’re all about the Evil That Is Obama. The newest one, “Ambition,” has a woman, speaking in one of those sinister semiwhispers, saying: “When convenient, he worked with terrorist Bill Ayers. When discovered, he lied.” Then suddenly, with no warning whatsoever, she starts ranting about Congressional liberals and risky subprime loans. Then John McCain pops up to say he approved it. All in 30 seconds! And, of course, McCain would think it’s great. For the first time, the Republicans appear to have captured his thought process on tape.

The Republican campaign strategy now involves sending their candidates to areas where everybody is a die-hard McCain supporter already. Then they yell about Obama until the crowd is so frenzied people start making threats. The rest of the country is supposed to watch and conclude that this would be an enjoyable way to spend the next four years.

One of the 212 commenters (so far) to the piece, Walt Ingram says, in part:

I don’t know if Sarah Palin is really mean spirited or if she understands what a disservice she is doing to the country. I do know however that she is drunk with the euphoria of cheering crowds and the power she has to excite and fire up the anger and hate within her crowds. She wants to get people to believe that Obama is “un-American.” Unfortunately some people are taken in.

The rest of his comment is certainly worth reading, as are the other “Editor’s Selections” comments for the post.

The McCain campaign is apparently able to whip up crowds to a frenzy of hate. As reported on CBSNews.com in “Kerry Condemns ‘Hate-Filled’ Language at McCain-Palin Rallies:”

“The reports are piling up of ugliness at the campaign rallies of John McCain and Sarah Palin,” Kerry writes. “Audience members hurl insults and racial epithets, call out ‘Kill Him!’ and ‘Off With His Head,’ and yell ‘treason’ when Senator Obama’s name is mentioned. I strongly condemn language like this which can only be described as hate-filled.”

The Kerry making this statement is John Kerry at a fundraising appeal for the Obama campaign.

CNN.com also reported on the change in McCain’s rallies in “Rage Rising on the MCCain Campaign Trails“:

With recent polls showing Sen. Barack Obama’s lead increasing nationwide and in several GOP-leaning states, some Republicans attending John McCain-Sarah Palin campaign rallies are showing a new emotion: rage.

The article goes on to report multiple cases of McCain-Palin rally attendees shouting racial epithets, calling Obama a “terrorist” and yelling “treason” when his name is mentioned, and booing McCain when he assures them that Obama is a “decent person.”

This topic even came up on NPR’s Diane Rehm show on its weekly News Roundup. The 10:00 AM segment for October 10 became heated when Diane and her three guests, Eleanor Clift, Matthew Continetti, and Juan Williams discussed how Republican rallies are generating hate toward Obama. Ms. Clift stated that the McCain camp was “flirting with very dangerous rhetoric” and voiced her concerns about vocalizations of “Kill him!” at rallies. (You can download the segment here; the discussion begins at 27:40 minutes.)

It seems to me that the McCain campaign isn’t doing anything positive to improve its chances of winning the election. Instead, it’s polarizing the public, driving a wide wedge between the believers of this “dangerous rhetoric” and the thinking public who know better. It’s dividing the nation.

What good will that do us, especially in these troubled times?

How can the McCain campaign continue with this policy of personal attacks against Obama, attacks designed to scare voters and fire them up to a hateful frenzy? How can this possibly prove McCain to be “presidential material”?

And can people really be stupid enough to believe the Muslim, terrorist pal claims?

I guess folks like these can — the craziness starts at about 2 minutes in:

I’m working on a huge and rather costly marketing plan for Flying M Air. My goal is to push the multi-day excursions Flying M Air offers in Arizona, as well as the new Lake Powell houseboat/helicopter photography excursions we’re planning for next spring.

The entire marketing strategy will include a DVD video which has already been accepted for broadcast on at least one California television station. We’ll be “filming” that in mid to late October.

Right now, I’m working on print advertising. Today, I created a 2-1/4 inch wide by 2 inch tall advertisement for the Travel Directory of a relatively popular magazine. The challenge was to have a catch headline, say as much as I could about the excursions, show a photo, and provide contact information — all using my company’s “branded” color scheme and design. You’re looking at the result.

I created the ad in InDesign CS3 using design elements from my original brochure, which was designed by David Van Ness. The font is Optima, which is the “official” Flying M Air font. The photo is of Gregory Butte on Lake Powell, taken by my husband, Mike, a few years ago. I placed it at a 3° angle with a white frame and drop shadow to mimic the design on the brochures and Web site. Although it might not seem that way, the ad is legible — even by me! — when printed. It should look great on the page beside ads for the Amazon and Galapagos.

My next task is to freshen up the Flying M Air Web site with some new images and up-to-date pricing. I hope to get to that sometime this week.

I figure that I probably save at least $10,000/year by being able to do my own layout work. Once David created the basic design for my brochure, I was able to modify it as necessary for the Web site, business cards, rack cards, print and online ads, and other brochures. Best of all, since I have complete control over all documents, I can make changes whenever it’s time to reprint.

Anyone else out there handing all their business marketing needs? Want to share any ideas with the rest of us?

Yesterday, I drove into Wenatchee to take care of some errands. I had to do laundry, fill my truck’s transfer tank with 100LL fuel for my helicopter, buy a new set of sheets to replace the flannel sheets for the summer, and treat myself to a good Thai lunch. These days, I’ve been spending just about all of my time in my camper on the golf course, listening to NPR while I work on a book revision. It’s a sheltered life that doesn’t include many glimpses of the outside world.

One of the first things I noticed on my day out was an advertisement on the handle of a window-washing squeegee at a gas station. Throughout the day, advertisements would jump out at me at the most unexpected or annoying places. Here are three of them.

• Gas station squeegee. You know the device. It sits in a container of water at a gas station. You use it to get the bugs off the windscreen while pouring a portion of your life savings into your vehicle’s gas tank. This particular squeegee had a normal round handle, but that was attached to a three sided shaft that connected to the squeegee and its sponge. Each side of the shaft had a graphic on it with or without text. When you rotate the handle to read the three sides, it was an advertisement to go inside the gas station’s convenience store to buy stale weak coffee. Well, it didn’t say stale or weak, but we all know what kind of coffee is in service station’s mini mart. This advertisement was in an unexpected place.
• Office Depot receipt. I went to Office Depot to send a fax. When I paid the $3.51 fee with cash, I got two slips of paper as receipts. It wasn’t until I was going through my pockets this morning that I realized that the second cash-register generated paper was an advertisement for something called LifeLock Identify Protection Service. This advertisement was also in an unexpected place.
• TV screens throughout Wal-Mart. I went to Wal-Mart to buy sheets for my camper bed. (Disclaimer: I hate what Wal-Mart is doing to this country, but it is quickly becoming the cheap and easy choice for buying items. I knew where Wal-Mart was; I didn’t know where any other store that sold bedding was. So I went to Wal-Mart.) The Wal-Mart I went to has television screens hanging from the ceiling throughout the store. Every single one is playing commercials for items you can buy at Wal-Mart. They all have the sound turned on — I guess that eliminates the need to pay licensing fees for something more pleasant, like music. Even at the cash register, while still waiting on line, a flat screen TV pointed at the line played a different stream of commercials, conflicting with the nearby ceiling television. The cashier was painfully slow and the overall experience was extremely unpleasant. I guess I get what I deserve for shopping there. These advertisements were in annoying places. (I did get a measure of revenge, however. While walking past the electronics department, I used my TV-B-Gone to turn off half a bank of televisions on display. It was unfortunate that my TV-B-Gone wouldn’t shut off any of the ceiling TVs.)

These are just three examples or unexpected or annoying places from just one day in my life. I’m sure I’ll come up with more as time goes on. What about you? Have you seen advertisements in an especially unexpected or annoying place? Use the comments link or form for this post to share them.

Got this from my friend, Tom, a while back and forgot to share it. Give it a try — it can’t make things any worse.

Apparently, once protected cell phone numbers have been released to telemarketing companies. Their calls are not only annoying, but depending on your call plan, you can be charged for their intrusion.

To help prevent this, call the National Do Not Call list, from your cell phone, at:

888-382-1222

It’s very easy, and blocks your number for five (5) years. You must call from the cell phone number you want to have blocked.

Pass this on to others you know too… Tom

It was spring 2006 when my friend Ryan suggested I go with him to the Big Sandy Shoot and give helicopter rides. I didn’t know much about it, but I had nothing else do to that weekend. So I loaded my tent, sleeping bag, and air mattress into my helicopter and followed Ryan’s friend’s Sikorsky S-55 helicopter to the tiny town of Wikieup, about 40 minutes north of Wickenburg on highway 93.

I detail the events of the weekend here.

Although I did fly into this spot and I did sleep in this tent the night before, I didn’t sleep in this tent where it’s shown in the photo. I moved the tent to take the photo. With a dome tent like this, it’s easy. Just empty it out, pick it up, and put it where you want it. The helicopter was in such a pretty spot and the early morning sunlight make it look really beautiful. Why not take advantage of the light?

I cooked up the photo for possible advertising use. Flying M Air (my helicopter charter company) can do overnight excursions. There’s no reason why we can’t offer heli camping.

But, so far, we just haven’t had any calls for it.

Oh, and for the record, I’ll be back at Wickieup for their autumn (forgive me, Miraz) shoot in October. Anyone want to come along for the ride?

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

• Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
• What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
• How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.

When I’m working in my office, I’m sitting in front of a computer all day. Although I have three different tools for taking notes on my computer while I’m working, I always turn to pen and paper when I need to make a note. And I recently realized that that isn’t a bad thing after all.

Sure, you can use software to jot down notes as you need to, but there’s really no substitute for a notebook or scratchpad. I have both, although I prefer the notebook.

It’s usually a spiral bound notebook, the kind with page perforations so you can cleanly rip off a sheet. I keep it open on my desk to the “current” page, which is the page I last used for jotting down a note. I try hard to start a new page each time I have a series of related notes to jot down, but I don’t always succeed. Sometimes, I simply forget.

Recently, I used up all the pages in my notebook and haven’t replaced it. So I’m using a scratchpad. I make the scratch pads out of the galley pages for my Quicken books. Really. Here’s how it works. I write my Quicken book and submit it electronically as Word files. I get back edited Word files, accept or reject changes, and send them back. Then the book goes to layout. The publisher prints the galley pages and sends them to me. I mark up the pages that have problems and send them back to the publisher. Since there’s no reason to send back pages without problems — after all, why pay to ship more than you have to? — I save them. I bring them to Kwikprint here in Wickenburg and they cut them into 1/4 or 1/2 size sheets and pad them up with about 200 pages per pad with the blank side facing up. Throughout the year, I use the scratch pads in my office and house to jot down notes.

What kinds of things do I jot down? Well, one look at the notebook will reveal all. Here’s my current scratchpad (1/4 page size) by page:

1. The phone number for the local museum (highly recommended), along with the user ID, password, and domain address for a recently created MySQL file.
2. A list of the template files I plan to create for my series of articles about creating a WordPress Theme from scratch. (The same list appears in the first article of the series.)
3. Measurements of content, sidebar, and page sizes, in pixels, for the WordPress theme I’m designing from scratch and writing about in the article series (see image).
4. Another page of the same thing but with a different layout and different measurements.
5. A list of hexadecimal codes corresponding to the colors I plan to use in the WordPress theme I’m creating.
6. Dates for the beta and Gold Master releases of a software program I’m not allowed to talk about.
7. Domain names for a few adventure travel sites I checked out for possible advertising of Flying M Air excursions. (They all suck.) Also the phrases Whirly Girls, instrument rating, and Part 136 jotted down during a conversation with a fellow pilot this afternoon.

What’s not listed here are the pages I don’t need anymore, the ones I’ve torn out and discarded. (Don’t worry; I have a recycle box under my desk.) That’s the beauty of notebooks and scratchpads. You can write down the information you need when you get it and discard the pages when you’re done with them. Or file the pages if you think you’ll need them in the future.

I’ve been trying hard lately to get and stay organized. I have been reading Getting Things Done by David Allen and it’s been helping. Although I think he goes to far — no, I do not need a label maker to properly file or label things — he has a lot of good ideas. And although he recommends blank, unlined paper — like the kind in your copy machine — I prefer lined notebook paper for notes I want to keep. What I like best about the notebooks is that the pages stay bound together until I’m ready to discard or file them. No loose paper scattered all over my desk, waiting for me to do something with it.

So although I still rely on iCal to keep track of appointments and schedule items, I don’t use any computer-based tool for jotting down notes. All notes are in my notebook or scratchpad (or both), where I can note things wherever I am, without having to open a program or document and use a keyboard.

After all, it only takes one hand to write with a pen.

Jim Mitchell lost his AdSense account and Google won’t tell him why. He’s bitter about it. But what makes him more bitter is that he’s discovered that sploggers with AdSense accounts have been using his content to earn revenue.

From Is Google AdSense Really Fair? on JimMitchell.org:

Today, I found four different sites that have scraped my content to use as their own with AdSense ads on the page. This, according to the Google AdSense Terms of Service, is a huge violation. I promptly reported the abuse with hopes the sploggers who lifted my content get their income generating plug pulled pronto.

One of the commenters to Jim’s post claims his AdSense account was also cancelled for no reason.

Now I’ve had no trouble with Google or AdSense and hope I never do. My earnings are meager, but they do cover the cost of hosting, which is my primary goal for including AdSense ads on this site. (That’s one of the reasons I don’t plaster the site with advertising like so many other bloggers do.)

But I do have a serious problem with sploggers, especially if they’re using AdSense or other advertising programs to earn money by illegally using the content written by other bloggers.

I know my content is scraped. Every once in a while, I’ll get a pingback from a sloppy splogger that directs me to his site. The site is full of scraped content and not much else. Most of the ones I’ve seen seem to be link farms for some other purpose. I don’t know enough about this stuff to understand why my content is being scraped when there doesn’t appear to be ads on the site my content is appearing on. (Perhaps someone reading this can explain or include a link to a good explanation.) But if these sloppy sploggers are stealing content in a way that can be easily traced, how many other sploggers are stealing content in a way that can’t be easily traced?

And do they all have Google AdSense accounts?

Which brings up a good question: how does Google determine who qualifies for an AdSense account? Is there a human who actually looks at the sites? I seriously doubt that. So that makes me wonder how effective their software is at determining whether a site is legitimate — full of fresh, legally obtained content — or a ripoff of other bloggers’ hard work.

And that also brings up the question of the effectiveness of an Adwords account. I was using Adwords for Flying M Air in an effort to sell my multi-day excursions. While I’m no Adwords expert, I think I had it set up well. I know I was paying for a ton of hits. But I also know that my phone didn’t ring. While this might mean that people don’t want the service I’m offering — chances are, they get sticker shock out when they see the price — it also might mean that the clicks aren’t being made by serious customers — or even by humans.

But it also means that my Adwords payments might be going to sploggers who have built sites to draw in visitors who then click on my link. I probably wouldn’t mind so much if they were buying — one sale would pay my Adwords bill for a year — but they’re not. So I could be paying, through my Adwords account, for sploggers to steal content from honest bloggers, some of whom, according to Jim Mitchell, have had their AdSense accounts yanked for reasons never explained.

I guess what I want to know is this:

• Why does Google cancel the AdSense accounts for certain bloggers who claim they have done nothing wrong, then refuse to explain why they were cancelled?
• How does Google ensure that AdSense accounts are given only to legitimate sites — and not to sploggers or other copyright violators?
• How can Google Adwords customers be assured that their ads are appearing on legitimate sites and are being clicked by humans who are genuinely interested in the products or services advertised?

I hope Jim gets his AdSense account back. And I hope that other bloggers do their best to report feed scraping and splogging activities to Google or other ad sourcers whenever it’s found.

A while back, I was interviewed by a local newspaper reporter about my blog. Being the newspaper’s “business advocate,” he was most concerned about blogging for business.

That’s actually a good topic of discussion for anyone who blogs and operates a business. (That includes me, since I actually own and operate two active businesses: my writing “business” and Flying M Air.) So I thought I’d share some of my thoughts about blogging for business here.

Purposeful Content

One of the first things to think about when blogging for business is content. You have a few options:

• Publish content that has nothing to do with your products, services, or industry. I’m not sure why you’d want to do this in a pure business blog. (I do it here, but that’s because this blog wasn’t created to support my business.) It could provide enough interesting content to attract visitors and some of those visitors might develop an interest in your products or services. But if you propound opinions — especially political opinions — that are unfavorable to some visitors, you could actually damage your company’s reputation and lose potential (or worse yet, existing) customers. I think Bob Parsons, CEO of GoDaddy.com committed this sin; I recall reading a bunch of mailing list messages urging other readers to boycott GoDaddy.com because of something Parsons had said in his blog. (I decided to boycott the list instead and dropped my subscription.)
• Publish content of interest to your customers that isn’t directly related to your products or services. This is something I do with this blog. My customers (the folks who buy my books) are obviously interested in topics my books cover. But what of related topics my books don’t cover? When I write an article about blogging for business, the article may appeal to some of the folks who have bought my WordPress book, since that book covers blogging software. But it goes beyond the scope of that book to offer additional helpful information. (At least that’s the goal.) It also appeals to bloggers using other blogging platforms that I haven’t written about or don’t even know about. Those people are not going to buy my WordPress book. When you publish content like this, it makes your blog a place for people to get valuable information. These people may be customers or future customers. Or they might be people who will recommend your site to potential future customers.
• Publish support content for your customers. This is probably the best and most useful thing you can do with a blog — provided your Web site doesn’t already have support information in an easier to reference or search place. Some good examples include the blogs for FeedBurner, Tumblr, and Google advertisers. I do this on my blog by publishing clarifications and corrections to my books in the various Book Support categories and answering reader questions in Q & A.
• Publish pure marketing content. I’m talking about information about new products, special offers, and links to product reviews. This is obvious business stuff and I do it on both of my business-related sites. Here, I’m sure to mention when a new book has hit bookstore shelves or if one of my Informit articles is published. On Flying M Air’s Web site, I have a What’s New category where I list new tours and excursions as they are released and a Special Offers/Be Spontaneous! category where I release information about limited-time offers. But in all honesty, although Flying M Air’s Web site is blog-based, I don’t really consider it a blog. You can find better examples of this on many business-related blogs, including the ones listed in the previous bullet point.

If you don’t consider content first, you might find yourself in a situation where you don’t know what to publish. One of my publishers went through this exercise with its blog. It turned the blog over to a single person who had a single focus of interest. The resulting entries appealed only to a small group of visitors and did a pretty good job of alienating others, including me. The project has since been turned over to someone else and the content is more well-rounded.

Writing Style

One of the things I don’t like about some blogs is the writing style used by some bloggers. (Fortunately, I don’t see much of this because I seldom visit a blog more than once if I don’t like the way it’s written.) Some people write as if their company’s legal department is looking over their shoulder. Or their fifth grade English teacher. Or their boss. Or their teenage son.

A blog’s writing style should set the tone for the entire blog. Here are some examples of what I mean:

• Authoritative. You’re the expert and your words prove it. But be careful with this one. If you make a solid, authoritative statement and it’s wrong, your blog’s comments will fill with corrections — some of them worded in a very nasty way. And if people rely on what you tell them and have problems, you’ll wish your legal department was looking over your shoulder as you were writing.
• Friendly and helpful. This is my preferred approach. I try to write as if I’m talking to a friend, offering suggestions, advice, assistance. You might not know all the answers, but here’s what you know — or are pretty sure about. Is the information helpful? If so, great! If not, well, keep checking in; you might find something more helpful in the future.
• Hip, cool, groovy. (Am I dating myself here or are those words back in the current vocabulary?) You’re part of the “in crowd” and you know your readers are, too. You use current slang and make reference to people, places, or things in popular culture. Grammar isn’t important, spelling goes with the current trend. If you want to appeal to others who communicate this way — especially young people who are influenced by current fads — this is the way to go. But be aware that it’s likely to alienate everyone else (including me).

These are just some examples. The best thing to do is come up with a tone that’s comfortable to you. If you pick the wrong tone, your readers will probably know it. And they’ll wonder what else is fake about your blog’s content.

Branding

Another thing to consider is the presentation of your company’s blog. Everyone in business these days knows how important branding is. While you might think it’s okay to throw a blog up on wordpress.com or blogspot.com, formatting limitations are likely to make it impossible to give your blog the same branding elements as your Web site. If this is important to you, you’ll need to take the time and effort (or hire someone else to take the time and effort) to set up a fully customizable blog that can include your company logo, colors, fonts, and images.

In my world, Flying M Air is a perfect example. When I had my company’s brochure redesigned by a real designer (imagine that!) nearly a year ago, I decided to use the color scheme, shapes, designs, and existing logo as branding elements that I’d use on my Web site, business cards, and other presentation and marketing materials. That meant rebuilding the site from the ground up — which turned out to be a bit of a challenge, given that I wanted to use WordPress as my publishing platform. (WordPress is heavily reliant on CSS and I know just enough about CSS to be dangerous. I documented the task in a 7-part series on this site, if you’re interested in reading about my experience.) The resulting site supports my “brand” and is clearly identifiable as “official” Flying M Air material.

Conclusion

These are just a few things to think about when setting up a blog for your business. I’m sure if you brainstorm a bit, you can come up with more. (After all, I’m no expert!)

And brainstoming is probably a good idea if you’re getting ready to launch a business blog project. Get everyone who will be part of the blogging team involved. Talk it over together. Come up with a plan.

Just remember that every plan should be flexible, allowing for change as change is needed.

Got some advice to share? Use the Comments link.

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