An Eclectic Mind

There simply aren’t enough hours in the day.

It’s hard to believe, but I was extremely productive before social networking came into my life. Not only did I write or revise up to 10 computer how-to books in a year, but I wrote articles about using computers, learned to fly a helicopter and then built a helicopter charter business, and even held down a “real” seasonal job one summer. In my spare time — which I did have — I worked on several novels, went motorcycling and horseback riding, and had a vegetable garden.

People used to say to me, “How do you get so much work done?” I truthfully replied that I didn’t watch much television. I still believe that TV is the main time sucker of “civilized” nations.

What Sucks My Time

Maintaining a blog was the first thing to cut into my time. I took to blogging like a Portuguese water dog takes to water. I always wanted to keep a real journal and the original idea of blogging was a “Web log.” I started blogging in 2003 and have since written about 3,000 entries for this and two other blogs. Many of them chronicle days in my life and things I’m thinking and are a valuable memory aid for me. Others provide information on how to use software or avoid scams. Still others are history lessons or opinion pieces about politics and other controversial topics. I couldn’t give up my blogging any more than I could give up eating. It’s a part of my life.

The loss of my novel manuscript in a hard disk crash — I really thought it was backed up, so you can save the lectures; it was a difficult lesson to learn and I don’t need it rubbed in my face — was extremely painful. I haven’t been able to write any fiction at all since then. Maybe I’m using it as an excuse. Or maybe social networking has cut too deeply into my time, making it impossible to spend time on the things I used to care more about.

I managed to avoid the MySpace craze. That was the first experiment in social networking and a good friend of mine was hooked hard. I didn’t see the point. She was using it as a home page and I already had one of those. (I’ve had a personal Web site since 1994.)

Then LinkedIn came out and it seemed like a good idea for professional networking, so I joined up. I never spent much time there — and I still don’t. I have a decent sized “network” there, including other writers and editors and even a few pilots. When work got slow, I tried working LinkedIn to get new connections and jobs. I failed miserably. Everyone else on LinkedIn was looking for work; no one was looking for workers. I wrote a bit about it here and elsewhere in this blog.

Then Facebook, which seemed like the grownup’s version of MySpace, caught my attention and I was sucked in. But I was never hooked. It seemed to me like a complete waste of time. I was apparently expected to build some sort of community based around my home page and “wall.” There were applications and advertisements and a never-ending stream of “friend invitations” from people I did and didn’t know. And e-mail. And I think I was expected to visit the home pages of my “friends” and write on their “walls.” And use applications to share frivolous information or give hugs or sign petitions. I never really participated and tended to ignore all that e-mail Facebook sent me.

But when Twitter caught my eye in February or March of 2007, it seemed far more interesting to me. “Microblogging.” Meeting new people though short comments they post. At least that’s what it was supposed to be. Like most new Twitter users, I didn’t “get it” at first. But unlike many new Twitter users, I did finally decide that it was for me. I embraced it, and still do. It’s my water cooler, my way to socialize in my otherwise lonely, home-based office. Best of all, it’s easy enough to take on the road with my cell phone. I’ve met people on Twitter who have become real friends and enjoy the interaction with the 100 or so folks I follow and the others who follow me.

Why?

Meanwhile, Facebook continued to bug me with e-mail messages from “friends.” Check out this Web site, add this application, join this group. It never seemed to end. Even when I thought I’d shut down all the e-mail notifications, it continued to dribble in, like there was a leak in the dam, threatening to open up and overwhelm me. I’d visit my Facebook account and look at the home page and wonder why it had all that crap on it. I hadn’t put it there. I couldn’t get rid of most of it. I’d see comments posted by people I knew or didn’t know days or weeks before. Questions I hadn’t answered. Remarks related to Twitter updates.

How could I let something I had almost no control over represent me to the strangers who wanted to know me better?

And why should I bother? I already had a blog that can be found with the easiest address of all: my name.

The other day, a real friend used Facebook to suggest that I follow (or friend?) another Facebook user, FactCheck.org. I was already aware of that user’s Web site. I didn’t see any reason to follow their content in two places any more than I’d see a reason for someone to follow my content in two places. I didn’t see any reason why my friend couldn’t just send me a link to their Web site. Why use a third-party application to get me to follow a Web site in a third party application? Why add a layer of bullshit to ever-more-complex online experience?

I’d been considering suspending my Facebook account for some time and had almost done it twice. But this was the last straw. I had enough social networking bullshit wasting my time. I was obviously missing the point of Facebook and didn’t see any reason why I should devote time and energy to “getting it.” I was already wasting enough time with LinkedIn and Twitter. I had a life to live and I didn’t want to live it in some kind of virtual world. Facebook would be the first step in shedding the social networking crap weighing me down.

So I suspended my Facebook account.

Will I be back one day? Probably not. Will I miss it? Definitely not.

My Advice

Once again, I’m putting out a plea to the folks who spend more time in front of their computers than with their real friends and families: think about what you’re doing. Are you really getting any benefit from the time spent online? Can’t you see how it’s sucking your life away? Wouldn’t you rather spend most or all of that time with real people who matter to you doing real things and building real memories?

I know I would. And I’m trying to.

LinkedIn is likely the next to go.

Days in My Life, Social Networking Facebook, LinkedIn, networking, Twitter

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A more targeted approach to advertising?

The other day I discovered Facebook ads.

Let me take a few steps back before I move forward.

I have a Facebook account. I even have 50+ friends on that account. But I don’t use Facebook. Frankly, I feel that I have far better ways to spend my time than “writing on walls” of my friends, playing online games, and browsing a social networking site for social interaction.

The only reason I ever go to Facebook is to respond to friend requests. If I personally know the requesters or interact with them on Twitter, I accept the request. Otherwise, I ignore it. I also ignore invitations to most groups. After all, if I’m not there, why join a group?

Every once in a while, I come really close to killing my Facebook account. Then I figure, what the heck? It doesn’t cost anything and I have most of the notifications turned off so it doesn’t even bother me much.

But the other day, when I was on Facebook responding to a request from someone I don’t know who happened to go to the same high school as me (I can’t make this stuff up), I noticed the ad column on the right side of the page. At the very top was an “Advertise” link. Since I’m always looking for new, affordable ways to advertise my helicopter tour and charter business, I clicked the link.

I won’t bore you with the details. Simply said, the advertising feature makes it very easy to create targeted text/image ads that link to a site or page. You can pay per impression or per click. You can set per click and per day maximum budgets, so you don’t have to worry about going broke. And, since the only place these ads appear is on Facebook, you don’t have to worry about some Webmaster clicking up a link to squeeze a few more pennies (or dollars) out of you.

I set up two ads. One (left) is for my multi-day excursions. It’s displayed to male college graduates throughout the US, aged 25-50 who like helicopters, adventure, etc. My logic is that this is the kind of trip that would appeal to men and since it’s not exactly cheap, the college graduate and age requirements may limit the impressions to folks who have more money to spend. (Although who has any money to spend these days?) The other (right) is for Christmas gift giving. I targeted that geographically to the Phoenix area, with no other limitations. Clicking either link takes you to Flying M Air’s Web site where the clicker can find more information and pricing.

Facebook has some good management tools to help you see how many times each ad has appeared and has been clicked. For example, on the first two days my ads were online — and that’s not even 2 full days — they appeared a total of 60,000 times and were clicked 16 times. While you might not think that’s very good, I’m thrilled. I don’t want people to click if they’re not interested, since I have to pay for each click. The campaign is under its daily budget (so far) and I can remove or suspend either (or both) ads any time I like.

So I’ve set up two ads to run for a full month. Let’s see where it takes me.

Comments? Want to share your experiences with Facebook advertising or some other pay-per-click system? Use the comments link or form for this post. Please limit your responses to experiences as an advertiser, though. I’m not interested in reading about the success or failure of someone’s get-rich-quick on Web advertising scheme.

Social Networking advertising, Facebook, Twitter

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Why can’t they look at least a little like the person they represent?

Like so many techno-geeks these days, I’m involved in a bunch of social networking sites: Twitter, LinkedIn, FaceBook, RedBubble, Flickr, MyBlogLog, etc. And all of these sites give each member the ability to include an avatar — an image to represent that user.

Maybe I’m not very creative, but my avatar is a photo of me. It was taken by photographer Jon Davison during one of our flights last September. It shows me in one of my favorite places: at the controls of my helicopter, flying over the Arizona desert. (I think I’m over the Little Colorado River Gorge in this shot.)

The way I see it, my avatar is supposed to represent me. What could represent me better than a photo of me doing something I like to do?

Evidently, not everyone has the same idea. While many of the avatars I see in Twitterrific are photos or drawings of the people they represent, quite a few are not. And in other social networking sites — MyBlogLog comes to mind — the majority of avatars don’t bear any resemblance to the people they’re supposed to represent.

I find this bothersome, especially among my Twitter friends. Why? Well, in most cases, an avatar is the only visual representation I have for a person. If the avatar features purple hair or a goofy cartoon face — you know who you are, folks! — that’s the image I have of that person. And it’s a lot tougher for me to take these unrealistic avatars seriously.

Maybe I’m old fashioned, but I find it easier to communicate with people I can take seriously.

A few more notes on avatars:

• Some people seem to like using their Second Life avatars as their social networking avatar. While I could write a dissertation covering my thoughts about Second Life — starting with, is your first life so bad that you need a second one? — I’ll just say that Second Life avatars are generally a highly stylized version of how people want to look. While few of us are supermodels, surely there’s a decent photo of these people somewhere that they can use online.
• Some people use glamour photos for avatars. I have a colleague who does this. When I met her in real life, I didn’t recognize her. Let’s face it, we only look like our glamour photos in our glamour photos — after they’ve done the photo shoot and brought our faces into Photoshop for some digital plastic surgery. Every time I see this avatar, I have to remind myself that she doesn’t really look like the photo. (Of course, it’s also made me want to get a glamour photo.)
• Some people use photos of their pets as avatars. Talk about going to the dogs! Do the dogs really look better? Or do they just identify with their dogs? Ditto for cats, birds, and miscellaneous wild animals.

Of course, none of this has to do with special-purpose avatars used to promote an idea or cause. An example is the Frozen Pea avatars that many of us wore on Twitter for a few Fridays to raise awareness and funds for Breast Cancer Research through the Frozen Pea Fund. I was a single pea for the day. My favorite avatar was one Twitter friend who created an image of his head sticking out of a pea car.

But I’d like to start a movement among serious social networkers. Be proud of your face and show it off as your avatar! It doesn’t have to be a full-face shot; it can be creative. (Some of the best avatars I’ve seen show only part of a person’s face.) But it should show you, as you really are.

I’d just like to see who I’m tweeting to.

Call Me a Geek, Social Networking Facebook, Internet, LinkedIn, photography, Twitter

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